AVG is all about branding, business building, and advertising.

AVG can be used to advertise your site and receiving substantial rebates based on your viewing of other advertiser's sites and banners.

And the advertising industry is about big revenues and these revenues are shared with anyone participated in the viewing programme.

I have found these traffic exchanges to be very good for bringing exposure to my sites. And if the rebates are flowing strong I get most of my advertising for free and may even get paid to boot, sometimes many times my original advertising cost.

The company uses a revenue split model that is sustainable and has been deemed as both legal and very sustainable over the long term as long as advertisers continue to buy advertising. And they do since they get good exposure and for the viewer/advertisers they get free advertising AND rebates that can be in excess of what they paid in advertising.

This company has 30 founders and many have learned from the mistakes of previous companies who attempted this advertising model. I expect AVG to be a billion dollar company by the end of 2009.

COMMENT: I have heard that they are having 'issues'. So, use this for advertising and do not expect much in the way of rebates unless they get their business going stronger.